ISSN: 2222-6990
Open access
Social media can be defined as forms of media that allow people to communicate. There are many companies provides the social networking products and services that valued a million of pounds includes the Facebook, and Twitter. For example, Google pays 1.5 billion dollars the YouTube with an intention to enable the user to generate content. Therefore, social media marketing is an important part of marketing strategy. The marketing professional needs to update and get latest information about the alumni student from alumni department. This method can attract the customer trustworthy and positive perception about the institution. Te aim paper is to discuss the factors contributing to the effectiveness of social media marketing in higher education institution. The factors include resources, cost and time saving will be discussed in detail. The social media marketing tool is a tool that increases efficiency and made it much easier. Beside that, social media marketing have an advantage to increase enrollment and revenue of higher education institution. It is the most important element for the success in marketing. It is the most powerful tool to promote products and services among customers. It has advantages that give better results to increase the enrollment and revenue of higher education institution
Dahri, A. F & Yunus. A. M. (2017). The Effectiveness of Social Media as Knowledge Management Sharing Tool in Government Agency: A Case Study. International Journal of Academic Research in Business and Social Sciences. 7 (12). Available at http://dx.doi.org/10.6007/IJARBSS/v7-i12/3750
Efthymios C. & Marc, Z.S. (2012). Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. International Journal of Technology and Education Marketing. 2. 41 - 58. 10.4018/ijtem.2012010104.
Fenston, L. (2016) 5 ways social media can reduce business costs. Retrieved on May 27, 2018, from https://www.thebusinesswomanmedia.com/5-ways-social-media-can-reduce-business-costs/
How to Create an Effective Social Media Strategy for Your Institution. (2018). Retrieved on May 28, 2018, from https://edservices.wiley.com/social_media_in_higher_ed/
Lister, M. (2018). 10 Advantages of Social Media Marketing for Your Business. Retrieved on May 2018, from https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing/
Mahaney, M. (2012). The Effectiveness of Social Media Marketing in Higher Education: State University of New York, the College at Brockport. Master‘s Theses and Honors Project. Available at https://digitalcommons.brockport.edu.
Kadir, M.R.A. (2017). The Social Networking Services as Knowledge Sharing Tools. Journal of Computational and Theoretical Nanoscience. Available at https://www.researchgate.net/publication/317734169
Ariff, N.Z..Z.M. (2015). Perception on the Benefits of Using Social Media among Students. Available at https://www.researchgate.net.
Almadhoun, P. N.M., Dominic,D.D., & Woon.,L.F. (2011). Social Media as a Promotional Tool in Higher Education in Malaysia. Available at https://ieeexplore.ieee.org
Patel, N. (2016). My Favorite Time-Saving Social Media Marketing Tools. Retrieved on May 27, 2018 at https://www.quicksprout.com/2018/03/26/my-favorite-time-saving-social-media-marketing-tools/
Seven Social Media Management Tips to Save Time & Improve Results https://www.wordstream.com/blog/ws/2016/07/25/social-media-management-tips
Social Media Marketing (SMM). Retrieved May 18, 2018, from https://www.techopedia.com/definition/5396/social-media-marketing-smm
Social media time management. (2017). Retrieved on May 27, 2018, from http://alvomedia.com/save-time-social-media-marketing/
In-Text Citation: (Aman & Hussin, 2018)
To Cite this Article: Aman, K., & Hussin, N. (2018). The Effectiveness of Social Media Marketing in Higher Education Institution. International Journal of Academic Research in Business and Social Sciences, 8(9), 827–834.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode