ISSN: 2222-6990
Open access
The importance of social media and movie tickets sales are increasing nowadays thanks also to the large use of the Smartphone in everyday life. These new technologies have been widely used to many extents and especially into Chinese film industry. The purpose of this paper is to study their use in the Chinese movie market through the analysis of MaoYan. Thanks to social media and sort of Apps many research have been conducted to illustrate the modern trends but the lack of studies on this topic is a key motivation to further studies. The result demonstrates how clear is the importance for movie studios and Italy to implement more focus and attention on this new technology due to its facility and possibility to get data about movie trend at the cinemas.
Barn, S. (2009). Product placement in Bollywood movies. Marketing Intelligence and Planning, 27(7), 976–980. https://doi.org/10.1108/02634500911000252
Chambers, J. W. (2006). The Movies and the Antiwar Debate in America, 1930-1941. Film & History: An Interdisciplinary Journal of Film and Television Studies, 36(1), 44–57. https://doi.org/10.1353/flm.2006.0001
DeBauche, L. M. (2009). Movies and practical patriotism. In American Cinema of the 1910s: Themes and variations (pp. 183–203). Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-84904592718&partnerID=40&md5=38186f7e66ea0982d550d0f8882e7148
Denby, D. (2012). Has Hollywood Murdered the Movies? New Republic, 243(15), 29. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=f5h&AN=79962000&lang=hr&site=ehost-live
Dickinson, M., & Harvey, S. (2005). Film policy in the United Kingdom: New Labour at the movies. The Political Quarterly, 76(3), 420–429. https://doi.org/10.1111/j.1467-923X.2005.00701.x
Dreyer, C. (1970). Color and Color Films. In The Movies As Medium (pp. 197–200).
Everett, W. (2009). Lost in transition?? The European road movie, or a genre “adrift in the cosmos.” Literature/Film Quarterly, 37(3), 165–176.
Mohsin, M., Rasheed, A. K., & Saidur, R. (2018). Economic viability and production capacity of wind generated renewable hydrogen. International Journal of Hydrogen Energy. https://doi.org/10.1016/j.ijhydene.2017.12.113
Mohsin, M., Zhou, P., Iqbal, N., & Shah, S. A. A. (2018). Assessing oil supply security of South Asia. Energy, 155, 438–447. https://doi.org/10.1016/J.ENERGY.2018.04.116
Obiaya, I. (2013). Taking Nigeria to the movies: The innovative regulatory role of the National Film and Video Censors Board. Journal of African Media Studies, 5(3), 261–274. https://doi.org/10.1386/jams.5.3.261_1
Orlov, D., & Ozhegov, E. (2015). Estimating the Efficiency of Sequels in the Film Industry. SSRN. https://doi.org/10.2139/ssrn.2622493
Sargent, J. D., & Hanewinkel, R. (2015). The Tobacco Epidemic. Progress in Respiratory Research, 42, 171–180. https://doi.org/10.1159/isbn.978-3-318-02657-3
Shim, D. (2011). Whither the Korean film industry? Acta Koreana, 14(1), 213–227.
Teti, E. (2013). The dark side of the movie. The difficult balance between risk and return. Management Decision, 51(4), 730–741. https://doi.org/10.1108/00251741311326536
The Association of European Vehicle Logistics. (2014). Vehicle logistics industry says it is time to prepare for an era of solid growth starting in 2015. ECG News, (Issue 14.20). Retrieved from http://www.ecgassociation.eu/Portals/0/Documentation/ECG News 2014/ECG News 14.20.pdf
Wasko, J. (1982). Movies and money: Financing the American film industry. Financing the American film industry. https://doi.org/10.1016/0304-8853(93)90697-Z
Zhao, W. (2017). A study on the framework of ideology and values in Hollywood movies from the big data perspective. Boletin Tecnico/Technical Bulletin, 55(10), 134–140.
In-Text Citation: (Conti & Min, 2018)
To Cite this Article: Conti, G., & Min, L. (2018). How Italian can Copycat from China by using Social Media APPs in Movie Marketing. International Journal of Academic Research in Business and Social Sciences, 8(10), 595–605.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode