Investigate the Relation between Internal Marketing and Organizational Learning (Case Study: Telecommunication Company of Isfahan)

One of the assets of any organization is its employees. Including a requirement for the development of any organization is willing and empowerment personnel. In this study, the relation between internal marketing and organizational learning in of employees in Telecommunication Company of Isfahan has been investigated. Internal marketing looks to employees and jobs as internal customers and internal products, and with four factors (Prices, products, communications and internal environment) are measured. In this study to collect data a questionnaire was used. The researcher made questionnaire that validity was assessed by masters and experts, and Cronbach's alpha was used to assess its reliability. The alpha was calculated for the domestic market, 87%, and for organizational learning 86 percent. Then data were analyzed with using of statistical software SPSS 20. The results show that price, products, communications and internal environment, either by itself, has a direct relationship with organizational learning; it means with if a factor increases, the other factor will increase too. Thus internal marketing and organizational learning are linked together. The results of Pearson correlation showed that internal marketing and its components, have positive and significant relation with organizational learning.