ISSN: 2222-6990
Open access
The emergence of Muslim Friendly Tourism (MFT) in the industry and research has become a regional phenomenon with the awareness among Muslims that are preferring the MFT travel option has increased over time. MFT has penetrate a large share of Muslim in MFT as stated in the global economic report 2017 with the size of global Islamic Economy Sector is at USD 169 billion. Malaysia led most of the main interactions in MFT that offer Muslim travelers a safer and comfort travelling option. Therefore, the success of Malaysia’s concept, practices and challenges in developing and promoting MFT need to be identify in order to nurture the contemporary tourism practices. This paper intends to explore the concept, practices and challenges of MFT in Malaysia along with the examples of its current best practices. An interpretive explanatory research design is used with secondary data through document research as the main data collection method. The analysis of the data is done by using the qualitative content analysis method. The findings found that the concept of MFT still developing and both practices and challenges are in the process of evolving the tourism industry.
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In-Text Citation: (Aziz, 2018)
To Cite this Article: Aziz, A. H. B. A. (2018). Muslim Friendly Tourism: Concept, Practices and Challenges in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(11), 355–363.
Copyright: © 2018 The Author(s)
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