ISSN: 2222-6990
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The purpose of this study is to examine factors influencing tourists visiting Kuching as a preferred tourism destination. For the design and methodology approach, this study adopted quantitative method through questionnaires distribution among 380 tourists visited Kuching. Findings discovered that majority of the respondents were interested to visit Kuching due to cultural reasons. Researchers concludes that Kuching need to maintain their tourism spot such as the “Rumah Panjang” as one of the historic, culture diversity and unique tourism destination to remain relevant and ideal as one of the Malaysia popular tourism destination.
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In-Text Citation: (Sapheri, Jainal, Bakar, & Zahari, 2018)
To Cite this Article: Sapheri, A. Z. H., Jainal, A. M., Bakar, S. K. A., & Zahari, M. S. M. (2018). Factors Influencing Tourists Visiting Kuching, Sarawak. International Journal of Academic Research in Business and Social Sciences, 8(16), 136–143.
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