ISSN: 2222-6990
Open access
This paper focuses on assessment of Cross Cultural communication strategy on Employees performance in Selected Multinationals in South East, Nigeria. The objectives which guided the study were a to ascertain the effect of adopting cross cultural communication strategy on employee performance of selected multinational companies and examine the effect of cross cultural religious tolerance on employee performance. A five point Likert scale-type questionnaire was constructed, and administered among the staff of the selected multinational companies in the South East Nigeria manually. The sample size of 313 was obtained from the population. The hypotheses were tested using simple linear regression statistical tools. The results of the analyses showed that adoption of cross cultural communication strategy positively affects employee performance of selected multinational companies in the South East of Nigeria (r = .930; f = 1474.049; t = 38.393; p = .00). Implementation of cross-cultural religious tolerance positively affects employee performance of selected multinational companies in the South East of Nigeria (r = .938; f = 276.425; t = 16.626; p = .00). The study concluded that; cross-cultural communication strategy and religion tolerance influence employees’ performance of multinational companies’. It was recommended that; Management of various multinationals should develop a policy framework that will encourage the diverse cultural communication especially as regards to the operational area of the multinational; the employees of an organization should see diverse religion within the organization as a one hence creating an atmosphere that will improve individual and organizational performance.
Ling, F. Y. Y. & Lim, S. S. Y (2007), “Encounters between foreigners and Chinese: Perception and management of cultural differences”. Engineering Construction & Architectural Management (09699988); 2007, Vol. 14 Issue 6, p501-518, 18p.
Schmidt,W.V., Conaway, R.N., Easton, S. S., & Wardrope, W. J. (2007), “Communicating Globally: Intercultural communication and International Business”. Thousand Oaks, CA: Sage Publications.
Adair, D. (2001). “Credit Market Imperfections and Persistent Unemployment” European Economic Review.
Ihugba, O. A., Odii, A. and Njoku, A. C. (2013). Challenges and Prospects of Entrepreneurship in Nigeria. Academic Journal of Interdisciplinary Studies 2(5), 25.
Ihugba,O., Odii G., Njoku K.. (2011). Environmental Factors and Entrepreneurship Development in Nigeria, Journal of Sustainable Development in Africa (Vol 13, No.4, 2011)
Ihugba, O. A., Odii, A. and Njoku, A. C. (2013). Challenges and Prospects of Entrepreneurship in Nigeria. Academic Journal of Interdisciplinary Studies, 2(5), 25.
Abdel, M. (2012). The effects of cross cultural work force diversity on employee performance in Egyptian pharmaceutical organizations. Business and Management Research ISSN 1927-6001 (Print) ISSN 1927-601X (Online) accommodation theory approach. International Journal of Conflict Management, 13, 165-195.
Angel, U. (2017). Does Cross-Culture Human Resource Management Affect Performance of International Organizations? Evidence from Rwanda. International Journal of Innovation and Economic Development Volume 2, Issue 6, February 2017.
Barro, R. J., and McCleary, R. (2003). Religion and Economic Growth; National Bureau of Economic Research. No. w9682.
Cash, D. and Gray, B. (2000). “A Grounded Model of Organizational Schema Change during Empowerment”. Organization Science, 11(2), pp. 235-257.
Day, D.V. (2005). Meta-analytic review of Leader-Member Exchange theory: Correlates and construct issues. Journal of Applied Psychology, 82(6): 827-844.
Edward, T. H. (1976). Beyond Culture. Garden City, NY; Anchor Books.
Elm (2003). A comparative study of the management styles of marketing managers in Australia and the People’s Republic of China”. International Marketing Review, 22(1), pp. 34-47.
Allport, G. and Ross, A. (1967). Managing across Cultures. London: Prentice Hall.
Hooker, J. (2008), Cultural Differences in Business Communication, Tepper School of Business, Carnegie Mellon University.
Kutcher, H. V., Härtel, C. E. and Callan, V. J. (2010). Resolving the puzzle of productive and meta-analysis of country differences in the high-performance work system–business
King, O. and Williamson, U. (2005). Integrated performance measurement: management accounting to support the new manufacturing realities." Journal of Management Accounting Research 4(Fall): 1-19.
McCullough, H. and Willoughby, N. (2009). Managing Cultural Differences: Values and Work Goals in Culture and Personality Contexts. Proceedings of the 10th International Conference Creativity & Innovation: Imperatives for Global Business and Development, August 8-11,
Miller, D. (2007). Strategic Human Resource Management in Department Stores: A Historical Perspective. Journal of Retailing and Consumer Services,13(2).
Mecheo, K. (2016). The effect of Employee Cultural Diversity on Organizational performance: A case study of Oilybia-Kenya, United States International University.
Morgan, K. (2005). Information communication in organizations: form, function, and technology, in: R.M. Baecker (Ed.), Readings in Groupware and Computer-Supported Cooperative Work, Morgan Kaufmann Publishers, San Mateo, CA, pp. 287– 314.
Noland, M. (2003). Religion, Culture, and Economic Performance. Institute for International Economics Working Paper.
Steiner, A., Dahl, O. and Stephan, D. (2010). Cross-cultural advertising research: What do we know about the influence of culture on advertising? Middlesex, U.K.: Middlesex University Discussion Paper No. 28. January.
In-Text Citation: (Onuoha, John-Onuoha, & Thaddeus, 2018)
To Cite this Article: Onuoha, C. C., John-Onuoha, E. I., & Thaddeus, T. S. (2018). Assessment of Cross Cultural Communication Strategy with Employees’ Performance in Selected Multinationals in South East Nigeria. International Journal of Academic Research in Business and Social Sciences, 8(12), 1121–1136.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode