ISSN: 2222-6990
Open access
Sustainability has become a major element of environmental stability in which it affects the situation of future generations in Malaysia. Today going green concept is one of the main goals in Malaysia. Government plays a vital role in delivering information and conducts several campaigns to inform customers about the benefits of choosing green products. Unfortunately, there is still a gap between an environmentally friendly deal and a consumer decision to purchase green products. This study is conducted to identify the consumer factors of purchase decision of green products in Malaysia. There are 300 respondents involved in this study distributed to all consumers throughout Malaysia using structured questionnaires to investigate the relationship between factors that influence the purchase decision of green product. This study considering demographic, economic and awareness and knowledge as three variables contribute to the purchase decision for green product. This study will mainly adopt the quantitative approach in data analysis. The data is analyzed using STATA software. Statistical analysis is employed to analyze the accuracy of the finding the relationship among variables. In order to get more in depth discussion, regression analysis is employed in this study.
[1] Biswas, A., & Roy, M. (2015). Green Products: An Exploratory Study On The Consumer Behaviour In Emerging Economies Of The East. Journal Of Cleaner Production, 87, 463-468.
[1] Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic & Political Studies, 5(1).
[3] Fisher,C., Bashyal, S. And Bachman, B.(2012).Demographic Impacts On Environmentally Friendly Purchase Behaviors. Journal Of Targeting, Measurement And Analysis For Marketing, 20(3-4), Pp.172-184
[4] Hamzaoui Essoussi, L., & Linton, J. D. (2010). New or recycled products: how much are consumers willing to pay?. Journal of Consumer Marketing, 27(5), 458- 468.
[5] Joshi,Y.Andrahman,Z.(2015).Factors Affecting Green Purchase Behaviour And Future Research Directions. International Strategic Management Review, 3(1-2), Pp.128-143.
[6] Kotler, P., & Armstrong, G. (2014). Principles Of Marketing. Pearson Education.
[7] Kumar,P. And Ghodeswar, B.(2015).Factors Affecting Consumers’ Green Product Purchase Decisions. Marketing Intelligence & Planning, 33(3), Pp.330-347
[8] Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting Consumers Who Are Willing To Pay More For Environmentally Friendly Products. Journal Of Consumer Marketing, 18(6), 503-520.
[9] Mohd Suki, N. (2013). Green Awareness Effects On Consumer S' Purchasing Decision: Some Insights From Malaysia. IJAPS, [Online] Vol. 9(No. 2).
[10] Meyer, A. (2001). What's In It For The Customers? Successfully Marketing Green Clothes. Business Strategy And The Environment, 10(5), 317-330.
[11] Matthews, D. (2017). Consumer Decision Making When Purchasing Eco-Friendly Apparel. International Journal Of Retail & Distribution Management, 45(4), 404-418.
[12] Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125.
[13] Tung,T.,F.Koenig,H.andChen,H.(2017).Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A
[14] Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., & Ishak, N. (2014). Consumers Perception, Purchase Intention And Actual Purchase Behavior Of Organic Food Products. Review Of Integrative Business And Economics Research, 3(2), 378.
In-Text Citation: (Yahaya, Samsuri, & Aziz, 2018)
To Cite this Article: Yahaya, S. N., Samsuri, M. S., & Aziz, N. A. B. A. (2018). Determinant of Sustainability Consumers Purchase Decision for Green Product. International Journal of Academic Research in Business and Social Sciences, 8(10), 1279–1286.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode