ISSN: 2222-6990
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This study attempts to apply the theory of planned behaviour (TPB) in predicting the behaviour of micro-entrepreneurs towards their participation in micro-takaful. The influence of TPB model such as attitude, subjective norms and perceived behavioural control factors and tendency of micro-takaful participation are analyzed using the multiple linear regression analysis. This study uses a questionnaire instrument involving of 135 micro-entrepreneurs in Perak. The findings reveal that attitude, subjective norms and perceived behavioural control factors have significant influenced on the tendency of micro-takaful participation. The implication of the study shows that takaful operators and policy makers need to take into account the factors that exist in the theory of planned behaviour when planning a strategy and making decisions related to the micro-takaful scheme.
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In-Text Citation: (Razak, Muhammad, Hussin, Ramdan, & Hadi, 2018)
To Cite this Article: Razak, A. A., Muhammad, F., Hussin, M. Y. M., Ramdan, M. R., & Hadi, F. S. A. (2018). Applying Ajzen’s Theory of Planned Behaviour on the Participation of Micro-Entrepreneurs in Micro-Takaful. International Journal of Academic Research in Business and Social Sciences, 8(11), 1666–1679.
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