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At present, Facebook is not only used by the teenagers, but it is also rather popular among the adults who use the social networking application with a variety of factors and specific goals. This study, therefore, aims to examine the factors that contribute to the increasing usage of Facebook among Malay adults in Malaysia. To carry out this research, a qualitative approach involving in-depth interviews with selected informants comprising adults aged 35 years and above was employed. From the analysis of the interviews, the findings showed that several factors caused the Malay adults to use Facebook. These factors are as following: (i) Facebook is used because there is a variety of interactive games available, (ii) Facebook is used in the job sector, (iii) Facebook has become a medium in starting an online business, (iv) Facebook constantly updates its application technology system and (vi) Facebook is easy to access.
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In-Text Citation: (Hassim, Muda, & Hamzah, 2018)
To Cite this Article: Hassim, M. N., Muda, M., & Hamzah, M. (2018). Factors of Facebook Usage Among Malay Adults. International Journal of Academic Research in Business and Social Sciences, 8(12), 2315–2325.
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