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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Leaders’ Willingness to Sacrifice: A phenomenology of Batik Entrepreneurs in Surakarta

Sarjiyanto ., Sarwoto ., Joko Suyono, Norafzan Awang

http://dx.doi.org/10.6007/IJARBSS/v9-i1/5516

Open access

This paper discussed a leader’s willingness to sacrifice. The purpose of this study was to develop a model of leader’s willingness to make sacrifices in accordance with the values of local wisdom. This paper was conducted to explore the meaning of a leader's willingness to sacrifice. It’s qualitative paper with a phenomenological approach to explore the leader's willingness to sacrifice among batik entrepreneurs in Surakarta. The batik industry was chosen because it is one of the unique products that will improve the nation's competitiveness. The results showed that there were nine factors underlying the willingness to sacrifice by a leader in the context of batik entrepreneurs in Surakarta, namely: confidence, dare to take risks, responsibility, respecting history (lara lapa), sincere, preserving culture, customer orientation, liability and spirit to rise.