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The study seeks systematic identification of motivational factors and investigated impact on motivational behavior of teacher’s through implementation of theory of planned behavior in higher educated sector of Pakistan. Data was collected through survey by adapted questionnaire from teachers of various universities of Punjab. The analysis was conducted through smart PLS (Partial Least Square) while using SEM (Structural Equation Modeling) technique. The analysis phase of the study consists of two parts: One part contains measurement model assessment while second part throws lights on structural model assessment in which testing the hypothesis including direct and indirect hypothesis. Motivational behavior of teacher’s is dependent variable, intention to stay is the mediator and extrinsic factor, attitude towards teaching, subjective norm and perceived behavioral control are independent variables. Major findings of this research study were extrinsic factors were identified as the motivational factors. Previous research mainly focused on the students motivational factors and very few considered the factors of teacher’s motivation. This study tries to fulfill this gap by investigating and identifying the motivational factors and their effect on motivational behavior of teacher’s.
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In-Text Citation: (Hussain & Javed, 2019)
To Cite this Article: Hussain, S., & Javed, T. (2019). Determination of Motivational Behavior by Implementation of Theory of Planned Behavior. A Study on Teachers of Higher Education Sectors of Punjab. International Journal Academic Research Business and Social Sciences, 9(3), 1222–1239.
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