ISSN: 2222-6990
Open access
The purpose of this mixed methods research were (1) to study the effectiveness level of business cluster of Gift and Decorative Industry Club, The Federation of Thai Industries; (2) to examine external and internal factors, process and results of business cluster members; (3) to measure influences of external and internal factors and process; and (4) to propose business cluster management process of Gift and Decorative Industry Club that suits economic and social environment of Thailand. Qualitative data was collected by literature review from relevant documents and in- depth interviews of five executives of Gift and Decorative Industry Club and Lifestyle and Fashion Industry Cluster, while quantitative data was collected by 37 club members. The result found that effectiveness level of business cluster of Gift and Decorative Industry Club, the Federation of Thai Industries was at a low level. Most club members evaluated the effectiveness of cluster in each aspect, reduce cost, innovation, research and development and human resource development at low level and the marketing at medium level. Due to the low effectiveness of business clusters could not increase the competitive advantage. Moreover, the process factors of participation on strategic planning and implementing had influenced upon the effectiveness level of business cluster of Gift and Decorative Industry Club at 41.20%. The business cluster executives should promote the participative process of strategic planning and implementing for members.
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In-Text Citation: (Thongba, 2019)
To Cite this Article: Thongba, K. (2019). Factors Affecting Effectiveness of Cluster Business Management: A Case Study of Gift and Decorative Industry Club under Federation of Thai Industries. International Journal of Academic Research Business and Social Sciences, 9(5), 490–497.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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