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The essence of most business organisation is to remain in business. Competitiveness is one key strategy to business survival. As firms has to garner the ability to sell products that meet demand requirements (price, quality, quantity) and, at the same time, ensure profits over time that enable the firm to thrive; this study aims to examine the role corporate social responsibility (CSR) in building corporate competitiveness for firms in the consumer goods sector in Nigeria from a panel data obtained from 12 firms within the period of 2015 to 2017. Two models representing Return on Investment and Return on Sales were developed and regressed on CSR investment variable. Results from pooled simple OLS regression analyses revealed that CSR had positive and significant effects on firm return on sales (ROS) and return investment (ROI). It thus conclude that CSR is a veritable management strategy to enhancing corporate competitiveness of business in Nigeria. The study therefore recommended that firms should incorporate CSR obligations into its corporate strategic plans.
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In-Text Citation: (Uchehara, 2019)
To Cite this Article: Uchehara, F. O. (2019). Building a Corporate Competitiveness through Corporate Social Responsibility Drives. International Journal of Academic Research Business and Social Sciences, 9(5), 531–541.
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