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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Tourists’ Perceptions on Multilingualism use among Tourism Employees at Major Attractions in Kuala Selangor

Lim Seong Pek, Rita Wong Mee Mee, Na-Thinamalar Magiswary Nadarajan, Ayu Rita Mohamad, Zalilah Alias, Md. Rosli bin Ismail

http://dx.doi.org/10.6007/IJARBSS/v9-i5/6017

Open access

The ability of being a multilingual is important in determining the success of an organisation especially in the tourism industry. In the focus of Smart Selangor towards 2025, being multilingual is among the top most priority and of highest importance. Hence, this study was carried out to examine tourists’ perceptions towards the role of multilingualism in the tourism industry in the areas of Kuala Selangor where these employees have a greater opportunity in using more than one language in their daily communication with tourists. A survey was carried out on 30 tourists whom visited the major attractions in Kuala Selangor district. The data was analyzed and narrated descriptively. Findings had shown that tourism employees had used both native and English language to communicate with tourists visiting the attractions.

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In-Text Citation: (Pek et al., 2019)
To Cite this Article: Pek, L. S., Mee, R. W. M., Nadarajan, N. T. M., Mohamad, A. R., Alias, Z., & Ismail, M. R. bin. (2019). Tourists’ Perceptions on Multilingualism use among Tourism Employees at Major Attractions in Kuala Selangor. International Journal of Academic Research in Business and Social Sciences, 9(5), 914–919.