Journal Screenshot

International Journal of Academic Research in Progressive Education and Development

Open Access Journal

ISSN: 2226-6348

Effectiveness of Using Advertisement in Improving Writing Skills among the Islamic Senior Higher School’s Students

Razali Mahmud

http://dx.doi.org/10.6007/IJARPED/v8-i2/6109

Open access

This study analyzes the effectiveness of using advertisement in improving the writing skills of students at the Islamic State Senior High School, Madrasah Aliyah Negeri (MAN) 1 Langsa, Aceh Province, Indonesia. To gather the data, the interviews are conducted with selected lecturers and students and then qualitatively analyzed. The analysis was conducted through three steps; data reduction, data display, and conclusion. The study found that the students were glad, enthusiastic, and motivated in writing lessons by using advertisement. The use of advertisement in teaching has improved students’ ability in writing skills. However, some students faced difficulties in expressing their ideas in writing lessons due to the lack of vocabulary. Based on these findings, it is suggested that all teachers should use advertisement intensively in their teachings to further enhance the writing skills of their students.

Al-Hammadi, F. S. (2011). The effectiveness of using a multi-media software in developing some listening skills among Saudi secondary school students. Damascus University Journal, 27(3/4), 43-86
Archer, K., Savage, R., Sanghera-Sidhu, S., Wood, E., Gottardo, A., & Chen, V. (2014). Examining the effectiveness of technology use in classrooms: A tertiary meta-analysis. Computers & Education, 78, 140-149.
Arsyad, A. (1996). Media Pembelajaran. Jawa Barat: Raja Grafindo Persada.
Babayigit, S., & Stainthorp, R. (2010). Component processes of early reading, spelling, and narrative writing skills in Turkish: A longitudinal study. Reading and Writing, 23(5), 539-568.
Bogdan, R. C., & Biklen, R. K. (1998). Qualitative Research for Education: An Introduction to Theory and Methods (3rd ed.). Boston: Allyn and Bacon.
Cho, D. W. (2012). English-medium instruction in the university context of Korea: Tradeoff between teaching outcomes and media-initiated university ranking. The Journal of AsiaTEFL, 9(4), 135-163.
Cohen, A. D. (1994), Assessing Language Ability in the Classroom. Boston: Heinie & Heinie Publishers.
Hapsari, D. A. (2007). The Effectiveness of Using Different Teaching Media to Teach Vocabulary to Young Learners. Thesis. Malang: University of Muhammadiyah.
Harmer, J. (2004). How to Teach Writing, Longman: Pearson.
Hartig, H. (1962). Aims in Communication Courses. Improving College and University Teaching, 10(4), 187-189.
Heaton, J. B. (1995). Writing English Language Texts, New York: Longman.
Hyland, K., & Hyland, F. (Eds.). (2019). Feedback in second language writing: Contexts and issues. Cambridge university press.
Ismaili, M. (2013). The effectiveness of using movies in the EFL classroom–a study conducted at South East European University. Academic Journal of Interdisciplinary Studies, 2(4), 121.
Jefkins, F. (2016). Advertising: Made Simple. Elsevier.
Kemp, J. E., & Dayton, D. K. (1985). Planning and Producing Instructional Media. Harper & Row.
Keraf, G. (2007). Argumentasi dan Narasi. Jakarta: Gramedia Pustaka.
Keshta, A. S., & Harb, I. I. (2013). The effectiveness of a blended learning program on developing Palestinian tenth graders' English writing skills. Education Journal, 2(6), 208-221.
Kroll, B. (Ed.). (2003). Exploring the Dynamics of Second Language Writing. Cambridge University Press.
Lee, M., & Johnson, C. (2013). Principles of Advertising: A Global Perspective. Routledge.
Liu, J. (2010). An Experimental Study on the Effectiveness of Multimedia in College English Teaching. English Language Teaching, 3(1), 191-194.
Miles, M. B., Huberman, A. M., Huberman, M. A., & Huberman, M. (1994). Qualitative Data Analysis: An Expanded Sourcebook. USA: Sage.
Munir, F. (2016). The effectiveness of teaching vocabulary by using cartoon film toward vocabulary mastery of EFL students. Journal of English Language Teaching and Linguistics, 1(1), 13-37.
Muslich, M. (2008). KTSP Pembelajaran Berbasis Kompetensi dan Kontekstual. Jakarta: PT. Bumi Aksara.
Peni, P. (2006). 30 Minutes Text Writing, Writing is Easy. Yogyakarta: Penerbit Andi.
Potrac, P., Jones, R. L., & Nelson, L. (2014). Interpretivism. In Research methods in sports coaching (pp. 31-41). Routledge.
Siahaan, S. (2008). The English Paragraph. Yogyakarta: Graha Ilmu.
Suh, S., Kim, S. W., & Kim, N. J. (2010). Effectiveness of MMORPG?based instruction in elementary English education in Korea. Journal of Computer Assisted Learning, 26(5), 370-378.
Suyanto, K. K. E. (2008). English for Young Learners. Jakarta: Bumi Aksara.
Thanh, N. C., & Thanh, T. T. (2015). The interconnection between interpretivist paradigm and qualitative methods in education. American Journal of Educational Science, 1(2), 24-27.
Trier, J. (2006). Teaching with media and popular culture. Journal of Adolescent & Adult Literacy, 49(5), 434-438.
Widyatma, R. (2009). Buku Pengantar Periklanan. Yogyakarta: Pustaka Book Publisher.
Xodabande, I. (2017). The effectiveness of social media

In-Text Citation: (Mahmud, 2019)
To Cite this Article: Mahmud, R. (2019). Effectiveness of Using Advertisement in Improving Writing Skills among the Islamic Senior Higher School’s Students. International Journal of Acdemic Research in Progressive Education and Development, 8(2), 415–427.