ISSN: 2222-6990
Open access
This study focused on “Audience Perception of the Influence of Puffery as Persuasive Tools in Herbal Medicine Advertisement in Ondo State”. The study considered survey research method based on the fact that it explained audience perception of the influence of puffery as persuasive tools in herbal medicine advertisement in Ondo State. The population consist of both adult male and female from the three Selected Local Government Areas of Ondo State and the relevant sampling size of 400 was arrived at using Taro Yamane’s formula, though out of the 400 questionnaire distributed, 360 was recovered for analysis. The findings of the study revealed that puffery as a persuasive tool influence advertisement. It also discovered that, herbal medicine advertisements contain puffery. It also concludes that, puffery as a persuasive tool influence advertisement and also that puffery as a persuasive tool in advertising influence consumer buying habit. The study therefore recommended that any claim that cannot be supported with indisputable evidence should not be made in the adverts. Is also recommended that, there is need for audience research as a way of testing their acceptability of the commercial posture of the media, while enlightening them on the desirability or otherwise of generating revenue to keep the station afloat.
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In-Text Citation: (Olaleye, Bejide, & Adekoya, 2019)
To Cite this Article: Olaleye, F. A., Bejide, O. A., & Adekoya, A. O. (2019). Audience Perception of the Influence of Puffery as Persuasive Tools in Herbal Medicine Advertisement in Ondo State. International Journal of Academic Research in Business and Social Sciences, 9(10), 253–276.
Copyright: © 2019 The Author(s)
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