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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Communication Strategy Elements Influences Existing Language between Native People Children

Mohd Taufik Ahmed, Mohd Sharifudin Yusop

http://dx.doi.org/10.6007/IJARBSS/v9-i5/6800

Open access

This study aims to analyze the elements of communication strategy (CS) that influence the existence of language among native people children. The findings of this study are to show the existence of inter-language which has an impact on the communication of native people children. This study employed 93 respondents consisting of three native settlements namely Ayer Denak Village, Chenderong Kelubi Village and Tonggang Village in Perak. They consisted of the Semaiites and the Temiarites. The result of this study found that most of native people children were able to master Malay language at various levels. Based on the interviews conducted on 15 respondents, it was found that the aspect of code transitions showed the value of 59.7 %, which mean there were 86 frequencies done by the respondents. Overall, based on data formulation of the Communication Strategy element has shown that the Avoiding Strategy has the highest frequency which is 144. Hence, the overall data show that the communication strategy element influences the existence of Inter-Language among native people children.

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In-Text Citation: (Ahmed & Yusop, 2019)
To Cite this Article: Ahmed, M. T., & Yusop, M. S. (2019). Communication Strategy Elements Influences Existing Language between Native People Children. International Journal of Academic Research in Business and Social Sciences, 9(5), 1121–1133.