ISSN: 2222-6990
Open access
This study was conducted to identify students’ perception towards retail management skills through managing business simulation at Centre of Retail Excellence (CORE). Sample is a Diploma in Retail Management (DRM) students at Politeknik Sultan Azlan Shah (PSAS), Perak which managed CORE during their study. At Polytechnic Sultan Azlan Shah (PSAS), Centre of Retail Excellence (CORE) is a business simulation for teaching and learning process for DRM students. The sample size was 125 people who were randomly selected and distributed questionnaires through on-line survey. This study involved students of Diploma in Retail Management (DRM) semester 4, 5, 6 and alumni of DRM. The objectives of this study was to identify students’ perception towards retail management skills by managing CORE and to identify the types of skills gained by students through managing CORE. The study was analysed by using excel in Google Drive. From this study it can be concluded that by giving the students opportunity in managing CORE, there are positive perception in increasing retail skills among students DRM. In addition, it is also concluded that the skills used in managing CORE is a skills needed by employers.
Anthony, P. (1986). The Foundation of Management. London: Tavistock.
Archer, and Davison, J. (2008) Graduate Employability: The views of employers, The Council for Industry and Higher Education , London
Doyle, D., and Brown, V. W. (2000), Using A Business Simulation To Teach Applied Skills- The Benefits And The Challenges Of Using Student Teams From Multiple Countries.
Borodzicz, E., and Haperen, K. V. (2002), Individual and Group Learning in Crisis Simulation.
Faria, A. J., & Whitely, T. R. (1989). An Empirical Evaluation Of The Pedagogical Value Of Playing A Simulation Game In A Principles Of Marketing Course. Development In Business Simulation And Experiential Learning, Issue 17, pp 53-57
Faria, A. J. (1998), “Business Simulation: Current Usage Levels – An Update”, Simulation And Gaming, Vol. 29, pp. 295-308
Gould Floyd Jerome, G. D. E. C. P. S. (1993). Introductory Management Science. 4 ed. s.l.:Prentice Hall.
Forrier and Sels, L. (2003) Vocational Higher Education – Does it meet Employers’ need? Learning and Skills development Agency, London.
Fripp, J. (1993), Learning through Simulations, McGraw Hill,London.
Gosenpud, J., & Washbush, J. (1993). Comparing the simulation with the case approach: using criteria appropriate for the simulation. Developments in Business Simulation & Experiential Exercise, 20,126.
Harvey, L. (2001) ‘Defining and measuring employability’, Quality in Higher Education, Vol. 7, No. 2, pp. 97-109.
Ismail, M. H. (2012). Study on Employability of Graduates in Malaysia: A Survey of Employer Perspectives. Prosiding Persidangan Kebangsaan Ekonomi Malaysia Ke VII (pp. 906-913). PERKEM V.
Institut Penyelidikan Pendidikan Tinggi Negara (IPPTN), (2007). Kajian Masalah Pengangguran Di kalangan Siswazah. Kementerian Pengajian Tinggi.Pelan Strategik Pengajian Tinggi Negara: Peletakan Asas Melangkaui 2020, 2007.
Mintzberg, H. (1992). Debate. Harvard Business Review Nov/Dec: 129.
Rae, D. (2007), “Connection enterprise and graduate employability: challenges to the higher education culture and curriculum”, Education & Training
Robert, E., Wood. (2009), “Simulation, learning and real word capabilities”, Education & Training.
Rolfe, J. M. (1992) ‘Training Transfer. The Basic for Validating Effectiveness’ Simulation Games for Learning, Issue 22 (vol4). pp 249-259
Sanger, Spiker, D., Williams, & N., B. (2007). Opinion Of Female Juvenile Delinquents On Communication, Learning and Violence. Journal Of Correctional Education, pp 69-92.
Thiagarajan, S. (1994) ‘How I designed a game –and discovered the meaning of life’, Simulation and Gaming 25:529-535
Utusan Online. (2011) Pengangguran di Malaysia Antara Paling Rendah
Heijden, V. D. B (1999) ‘The relationship between job- related factors and the development of professional expertise throughout the career’, Conference Human Resource Management: confronting Theory and Reality, Rotterdam
Washbush, J., & Gosenpud, J. (1993) The relationship between total enterprise simulation performance and learning. Developments in Business Simulation & Experiential Exercises, 20,141
Wiersma, W. (1995). Research methods in education: An introduction. Boston: Allyn & Bacon.
Yorke, M., and Knight, P. (2004), Self –theories: some implications for teaching and learning in higher education, Studies in Higher Education
In-Text Citation: (Hashim et al., 2019)
To Cite this Article: Hashim, N., Razali, R. A., & Taib, N. A. M. (2019). Retail Management Skills Gained Through Managing Business Simulation. International Journal of Academic Research in Business and Social Sciences, 9(5), 1134–1145.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode