Journal Screenshot

International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

A Study on the Customer Services and Quality for the Banking Sector in the Sultanate of Oman

Ali Salim AL Shekaili, Asif Mahbub Karim, Nadia Farhana

http://dx.doi.org/10.6007/IJARAFMS/v10-i1/6994

Open access

This paper has gone through the customer services and quality offered to customer through bank branches in Sultanate of Oman. Most of the customers not satisfy with the services which has provided in the banking branches. The main objectives are evaluate, improving customer experience in term of satisfaction, determine how the customer services influence the business improvement, and explore the accurate method to offered high quality of services to customer. The quantitative and qualitative approach has utilized to collect the required data. There were four keys of the limitation if this paper. The final result of this paper, customers upset about the services which offered to them through bank branches and banks need to improve by utilizing the latest technology.

1. Eldin, A. B. (2011). IA-Quality-General Concepts and Definitions. Modern Approaches to Quality Control, 1. DOI: 10.5772/24211.
2. Afrin, T. (2012). Quality of Customer Service in the Banking Sector of Bangladesh: an explorative study. East West Journal of Business and Social Studies, 3(1), p. 72.
3. Awuor, b. M., (2014). Service quality and customer satisfaction in the banking sector in Kenya. Service Quality, 19-21.
4. Doyle, A. (2017). Job Interview Question: What is Customer Service? [Online] Available at: https://www.thebalance.com/what-is-customer-service-2063347 [Accessed 10 December 2019].
5. Aljasser, I. A., & Sasidhar, B. (2016). Bank customers' perception of service quality and customer satisfaction in Saudi Arabia. European journal of Business and social sciences, 4(11), 130-141.
6. Essays, U., (2013). Importance of Customer Service in the Banking Industry Marketing Essay. [Online] Available at: https://www.ukessays.com/essays/marketing/importance-of-customer-service-in-the-banking-industry-marketing-essay.php? [Accessed 25 November 2019].
7. Rajalakshmi, M. (2016). Study on customer service quality of commercial banks in Chennai city. International Conference on "Innovative Management Practices”, Virudhunagar, 1(1), 1.
8. Muscat daily.com, (2015). Bank Muscat focuses on quality customer service. [Online]
Available at: http://www.muscatdaily.com/Archive/Oman/Bank-Muscat-focuses-on-quality-customer-service-4a07 [Accessed 02 November 2019].
9. Nagabhushanam, D. M. (2015). A Study on Customer Service Quality of Banks in India. Chapter – iii customer service quality in Indian banking industry, p. 183.
10. WQM. (2012). What does QUALITY mean to you?–WQM. [Online] Available at: http://www.onquality.info/2012/11/what-does-quality-mean-to-you-wqm.html/ [Accessed 11 December 2019].

To cite this article: AL Shekaili, A.S. Karim, A. M., Farhana, N. (2020). A Study on the Customer Services and Quality for the Banking Sector in the Sultanate of Oman, International Journal of Academic Research in Accounting, Finance and Management Sciences 10 (1): 85-99