ISSN: 2222-6990
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The aim of this study is to examine the determinants of halal food new product adoption intention in Malaysia by extending the theory of planned behaviour (TPB). A quantitative research method has been adopted and a questionnaire survey has been distributed. Responses from 450 adult Muslims in Klang Valley, Malaysia were collected. Partial least squares structural equation modelling (PLS-SEM) was applied to show that all factors, except subjective norm, had significantly influenced halal food new product adoption intention. For future research, the model can be adopted to investigate non-Muslims halal food new product adoption intention. Moreover, future research can broaden the study beyond Klang Valley. The practical implication for this research shows that the results of this study can be used as a strategy by any business that aims to compete in the halal market, especially businesses with newly launched products.
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In-Text Citation: (Altekreeti & Daud, 2020)
To Cite this Article: Altekreeti, B., & Daud, S. (2020). Determinants of Halal Food New Product Adoption Intention in Malaysia: A SmartPLS Approach. International Journal of Academic Research in Business and Social Sciences, 10(5), 209–220.
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