ISSN: 2222-6990
Open access
This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need. By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes to better understanding of DC concept for managing technology and change in NPD. The potential areas for future studies are highlighted at the end of discussion.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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