ISSN: 2222-6990
Open access
This study focuses on three heroic characters in the Malay Archipelago, namely Hang Tuah, Kumang Keling, and Ngurah Rai. All three figures are hailed as legendary heroes by the communities in their respective surroundings. The discussion will start off with a brief explanation of the concept of sustainable heroes, some background information on Hang Tuah, Kumang Keling, and Ngurah Rai, and will then touch upon the connection between all three legendary figures and the concept of sustainable heroes. This study will also touch on the measures taken by both central and local authorities in elevating the status of the three legendary characters through the concept of maintenance, such as the protection and conservation of existing relics such as artifacts, and also through more contemporary measures such as infrastructure branding which is in line with the concept of sustainable heroes. Towards the end of the discussion, apart from drawing some conclusions, certain recommendations are made to bring nostalgia to the current and future generations based on the concept of cultural tourism, demonstrating that the Malay Archipelago is indeed a region abundant with historiographical treasure troves, which include these three legendary figures.
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In-Text Citation: (Abdul Rahman, Harun, & Zakaria, 2020)
To Cite this Article: Abdul Rahman, M. L., Harun, J., & Zakaria, A. (2020). Sustainable Heroes of the Malay Archipelago and Cultural Tourism: A Study of Hang Tuah, Kumang Keling and Ngurah Rai. International Journal of Academic Research in Business and Social Sciences. 10(10), 556-566.
Copyright: © 2020 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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