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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Factor Influencing Integrated Marketing Communication towards SME’s Business Performance in Malaysia

Masri Bin Abdul Lasi, Riduwan Bin Rahim

http://dx.doi.org/10.6007/IJARBSS/v11-i1/7842

Open access

Introduction: The motivation behind this stud is to explore the business procedure and execution in Small and Medium-Sized Enterprises (SMEs). The study zeroed in on SME's a result of the significance of SME's in the economy and the high level of them in the Malaysian business population. The current study inspected the connection between the coordinated integrated communication (for example Market-driving vision, Organizational Collaboration, Marketing Learning, Information Technology Resources and Market Turbulence) and SME's business performance.
Methodology: This study used a survey methodology, then analysed by using a descriptive analysis, correlation and regression analysis.
Findings: The outcome uncovered that variables had blended outcomes on SME's business achievement that lone marketing turbulences been accepted, though market-driving vision, marketing learning, information technology resources and organization collaboration came about the hypothesis been dismissed.
Conclusions/and Recommendations: This study gave significant commitments to professionals in creating approaches and procedures for business accomplishment among SME's in Malaysia.

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In-Text Citation: (Abdul Lasi & Rahim, 2021)
To Cite this Article: Abdul Lasi, M. B., Rahim, B. R. (2021). Factor Influencing Integrated Marketing Communication towards SME’s Business Performance in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1), 709–722.