ISSN: 2222-6990
Open access
Today, electronic payment (e-payment) has become a major point of consideration for consumers, businesses and the public sector. E-payment customers make cashless payments for goods and services through cards, mobile phones or the internet. Perception of consumers towards these e-payment systems is highly important for future growth. This paper deals mainly with the theories and concepts of consumer perception towards e-payment system. With the central focus of providing insights in the context of Malaysians and Thais consumers’ perception and attitude towards electronic payment, this study determined factors namely security, trust, benefits, self-efficacy, and ease of use deduced from Theory of Technology Acceptance Model (TAM). Appropriate strategies to support the operators in promoting the use of e-payments were also being discussed.
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In-Text Citation: (Mahphoth et al., 2020)
To Cite this Article: Mahphoth, M. H., Zaki, A. T. A., Ismail, S., Chaiphawang, K., Jeenaboonrueang, S., & Wijayanto, A. (2020). Malaysian and Thais Consumers’ Perception and Attitude towards Electronic Payment. International Journal of Academic Research in Business and Social Sciences, 10(12), 631–637.
Copyright: © 2020 The Author(s)
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