ISSN: 2222-6990
Open access
One of the online businesses that is well known these days is online shopping. Online shopping has been encountering its brilliant years and getting one of the potential contributions in e-commerce. Also, online shopping has faced several challenges. To manage these business challenges and to gain a better understanding of customer behavior, the online retailer needs to concentrate on the essential variables which issue a purchaser to avoid shopping online. This paper pursuits to highlight the importance of the theory of planned behavior (TPB) predictor variables in the online shopping field in the context of Jordan. Jordan can be considered a case study of a developing country where E-commerce is still in its early stages. As a conclusion of this paper, It has been evident that TPB can be effectively applied to clarify the background psychological associations that lead Jordan consumers to adopt online shopping.
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In-Text Citation: (Tarawneh, Tambi, & Sobihah, 2020)
To Cite this Article: Tarawneh, M. A., Tambi, A. M. Bin A., & Sobihah, M. (2020). An Insight to Theory of Planed Behavior Implementation in Online Shopping in Context of JORDAN. International Journal of Academic Research in Business and Social Sciences. 10(11), 37-50.
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