ISSN: 2222-6990
Open access
The impact of COVID-19 on all walks of life is very obvious and positive, especially for SME. The decline of business performance leads to the survival difficulties of enterprises.most of reports shows Many enterprises have to lay off staff and reduce operating costs. At present, the study on human resources management is mostly concentrated in comprehensive theories and cases, but the study on employer brand lacks empirical study.So what influence to enterprise employer brand by layoffs on SME?this study aim at examine the effect layoffs on employer branding. SPSS system is adopted utilizing study collected the population data 100, sample size of 80 from SME in Xinjiang, Empirical study shows that layoffs have a positive effect on employer branding.
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In-Text Citation: (Bing et al., 2021)
To Cite this Article: Bing, G., Karim, A. M., & Jianqiang, L. (2021). Layoffs and Employer Branding: Empirical Study of SME in Xinjiang of China. International Journal of Academic Research in Business and Social Sciences, 11(1), 364–373.
Copyright: © 2021 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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