ISSN: 2222-6990
Open access
This research is designed to get the analysis of purchase intension of the customer for the local community-based products in Kelantan with focus on the impact of products halal certification and product hygiene on the consumers purchase intention. 100 respondents were recruited in convenient sampling. This quantitative study using survey and questionnaire as a tool of data collection. Results found that the purchasing intention of the Muslims regarding the local community-based halal products is dependent mainly on the halal logo and certification and also the hygienic factor. This study addresses an important knowledge gap in the local community-based product literature, proposing and clarifying the relationship between Halal logo and certification, hygienic factors and purchase intention.
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In-Text Citation: (Hussein & Fikry, 2011)
To Cite this Article: Hussein, Z., & Fikry, A. (2011). Mapping the Local Community: Factors Influencing the Purchase Intention of Community based Entrepreneur Halal Products in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1), 296-303.
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