ISSN: 2222-6990
Open access
This study was carried out in order to examine the relationship between tangible, reliability, comfort, price, promotion and the demand for ride-hailing services among private university students in Klang Valley, Malaysia. By using purposive sampling method, a total of 383 private university students participated in this study. The Descriptive Analysis and Inferential Analysis were administrated in analysing the relationship between tangible, reliability, comfort, price, promotion and the demand for ride-hailing services. As a result, this study revealed that there was a high degree of demand for ride-hailing services among private university students in Klang Valley, Malaysia. There was significant difference on the demand for ride-hailing services in accordance with gender, nationality, family monthly income and marital status respectively. However, no significant difference was found for the aspects of age groups and the level of studies. Correlation Analysis showed significant relationships between tangible, reliability, price, promotion and the demand of ride-hailing services. However, there was no significant relationship found between comfort and the demand for ride-hailing services. Regression Analysis showed that all the factors studied contributed 55.9% in variant change on the demand for ride-hailing services. Furthermore, this study also found that reliability is the most dominant predictor factor of the demand for ride-hailing services. Besides, tangible, price and promotion found to be good predictor factors too. These findings contributed to the existing literature and conceptual link on the relationship between tangible, reliability, comfort, price, promotion and the demand for ride-hailing services. The results of this study are crucial for ride-hailing services providers on placing a significant emphasis on several suggested strategic plans to improve the demand for ride-hailing services. Several recommendations were also provided for the interests of future studies in this area.
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In-Text Citation: (Chung & Al-Khaled, 2020)
To Cite this Article: Chung, J. F., & Al-Khaled, A. A. S. (2020). The Ride-Hailing Services: An Empirical Study among Private University Students in Klang Valley, Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(12), 769–785.
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