ISSN: 2222-6990
Open access
Information Communication and Technology (ICT) in the globalisation era enhance rapidly with the emergence of various internet applications. The variety of such applications can be accessed easily and possesses interactive features that attract users from different age groups. Youths are active users who are driven to surf internet applications. This research aims to study individuals on YouTube with high social influence who affect the building of thinking schemes among netizen youths in Malaysia. The objective of this study is to observe the use of YouTube in fulfilling the satisfaction and wants of youths and to identify the effectiveness of YouTube in fulfilling the satisfaction in the formation of stigma among netizen youths. The quantitative method is employed in this study with samples aimed at focusing on youths in urban areas such as in Damansara, Kuala Lumpur. A set of questionnaires was distributed directly to 132 respondents aged between 15 to 18 years old. The data collected were analysed descriptively and with correlation inference by using the SPSS software. The findings show a significant relationship between YouTube usage and netizen youth behaviour. This reveals that youths have satisfaction in using YouTube and are influenced by the YouTube Influencer itself.
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In-Text Citation: (Omar et al., 2020)
To Cite this Article: Omar, F. I., Zukni, A. Z. A., Hamid, A. F. A., & Abdullah, N. H. (2020). The Relationship between YouTube Usage and Netizen Youth Behaviour. International Journal of Academic Research in Business and Social Sciences, 12(6), 1075–1083.
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