ISSN: 2222-6990
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Previous studies found that networking is the key point for the entrepreneurship development. It has been long believed that social networks always influence entrepreneurship growth. The aim of this study is to investigate how rural Malay family-based herbal entrepreneurs are using social networking to develop their herbal entrepreneurship. It is a phenomenological qualitative research with eight rural Malay herbal entrepreneurs in Peninsular Malaysia namely Kelantan, Kedah, Pahang, Perlis and Terengganu. A purposive sampling approach was used to select the entrepreneurs residing in the rural areas and the selection criteria in the study also included those who have run their business with family members for at least the past four years with a minimum of three products. The findings of this study showed that the five states’ rural Malay herbal entrepreneurs are using social network among own community peoples, not like other states entrepreneurs’. As a result, herbal entrepreneurship is not developing owning to lack of social network with other state entrepreneurs and customers, suppliers, as well as financial constraints, technical knowledge. Finally, based on the findings of this study, the entrepreneurs need consistent trainings from the government and other related government link companies on how to develop social network with others and the importance of social network for their entrepreneurship development.
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In-Text Citation: (Paul & Ismail, 2020)
To Cite this Article: Paul, K. C., & Ismail, I. A. (2020). Social Networks in The Development of Rural Malay Herbal Entrepreneurship in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(16), 381–391.
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