ISSN: 2222-6990
Open access
This study aims to examine the relationship between halal image and religiosity on the attitude of consumers towards purchasing Shariah-compliant hotel services in Klang Valley. Data collected using the survey method and 420 usable questionnaires were received from the respondents. A regression analysis was conducted to test the hypotheses. The results of the study showed that the proposed halal image, religiosity, and consumer attitudes variables have a significant effect on customer purchase intention towards the Shariah-compliant hotel. The result also shows that there is a significant relationship between attitude and customer purchase intention towards Shariah-compliant hotels. The result of this study would be able to assist the hotel managers in decision making, particularly in selecting the right image for Shariah-compliant hotels.
Abd Rahman, A., Asrarhaghighi, E., and Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing 6(1), 148–163.
Ajzen, I. (1991) ‘The theory of planned behaviour’. Organizational Behaviour and Human Decision Processes, 50(2), 179–211.
Ajzen, I., and Fishbein, M. (2005). The influence of attitudes on behaviour. The Handbook of Attitudes, Vol. 173, No. 221, pp.173–222, Lawrence Erlbaum Associates Publishers, New Jersey.
Alam, S., and Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing". International Journal of Commerce and Management, 21(1), 8 – 20.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Brand Management, 18(1), 34-49.
Borzooei, M., and Asgari, M. (2013). The Halal brand personality and its effect on purchase intention. Interdisciplinary Journal of Contemporary Research in Business, 5(3), 481-491.
Fishbein, M., and Ajzen, I. (1975). Belief, Attitude. Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley
Ghalandari, K., and Norouzi, A. (2012). The effect of country of origin on purchase intention: The role of product knowledge. Research Journal of Applied Sciences, Engineering and Technology, 4(9), 1166-1171.
Haque, A., Azam, S. M. F., and Chowdhury, N. A. (2019) ‘Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers’ perspective’. Int. Journal Islamic Marketing and Branding, 4(2), 104–123.
Haque, A., Chowdhury, N. A., Yasmin, F., & Tarofder, A. K. (2019). Muslim Consumers’ Purchase Behavior Towards Shariah Compliant Hotels in Malaysia. Vidyodaya Journal of Management, 5(1), 121-138.
Gulam, H. (2017), The application of Shariah (Islamic Law) in some different countries and its implications. Shariah Journal, 24(2), 321-340.
Jallad, N. A. (2008). The concepts of al-halal and al-haram in the Arab-Muslim culture: a translational and lexicographical study. Language Design, 10, 77-86.
Jamal, J., and Sharifuddin, J. (2015). Perceived value and perceived usefulness of halal labeling: The role of religion and culture. Journal of Business Research, 68(5), 933-941.
Khraim, H. (2010). Measuring religiosity in consumer research from an Islamic perspective. Journal of Economic and Administrative Sciences, 52-78.
Lada, S., Tanakinjal, G. H., and Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66–76.
Mokhlis, S., and Sparks, L. (2007). Consumer religiosity and shopping behaviour in Kuala Lumpur. Malaysian Management Journal, 11(1/2), 87-101.
Moschis, G. P., and Ong, F. S. (2011). Religiosity and consumer behavior of older adults: a study of subcultural influences in Malaysia. Journal of Consumer Behaviour, 108-120.
Muhamad, N., and Mizerski, D. (2010) ‘The constructs mediating religions’ influence on buyers and consumers’. Journal of Islamic Marketing, 1(2), 124–135.
Mukhtar, A., and Butt, M. (2012). Intention to choose halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120.
Nguyen, T. D., Nguyen, T., & Barrett, N. J. (2010). Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products evidence from Vietnam. Journal of consumer behaviour, 7(1), 88-100.
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: implication for marketers in UAE. Journal of Islamic Marketing, 2(2), 138-153.
Rehman, A. U., and Shabbir, S. M. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 63-69.
Said, M., Hassan, F., Musa, R., and Rahman, N. A. (2015). Assessing consumers' perception, knowledge and religiosity on Malaysia's Halal Food Products. Procedia-Social and Behavioral Sciences, 120-128.
Salleh, N. Z. M., Hamid, A. B. A., Hashim, N. H., and Omain, S. Z. (2014) ‘The practice of Shariah-compliant hotel in Malaysia’. International Journal of Trade, Economics and Finance, 5(1), 26–39.
Salman, F., and Siddiqui, K. (2011). An exploratory study for measuring consumers awareness and perceptions towards halal food in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 3(2), 639-652.
Sekaran, U. (Ed.). (2005). Research Methods for Business: A Skill Building Approach (4th ed.): John Wiley & Sons, Inc.
Shafie, S., & Othman, N. (2006). Halal Certification: an international marketing issues and challenges. Journal of Marketing Research, (15), 565-575.
Shafaei, F., and Mohamed, B. (2014). Involvement and brand equity: a conceptual model for Muslim tourists. International Journal of Culture, Tourism and Hospitality Research, 54-67.
Suki, N. M., and Salleh, A. A. (2016). Does Halal image strengthen consumer intention to patronize Halal stores. Journal of Islamic Marketing, 81-98.
Sun, S., Goh, T., Fam, K. S., and Xue, Y. (2012). The influence of religion on Islamic mobile phone banking services adoption. Journal of Islamic Marketing, 3(1), 81-98.
Yusof, T. A. (2020). 42 hotels recognised as syariah-compliant to attract more Muslim tourists. NST. Retrieved from https://www.nst.com.my/news/nation/2020/09/621681
In-Text Citation: (Shariff et al., 2021)
To Cite this Article: Shariff, F. M., Mokhtar, N. F., Abdullah, K. M., & Salman, W. A. N. W. (2021). A Study on Consumer Attitude towards Shariah-Compliant Hotel: Assessing on Halal Image and Religiosity. International Journal of Academic Research in Business and Social Sciences, 11(13), 1–11.
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode