ISSN: 2222-6990
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The goal of this study was to increase the understanding of the concepts and variables affecting the procurement of high-end goods among Malaysians. In addition, this study also incorporates a theoretical framework using secondary sources based on previous research. As moderating factors influencing the purchase of luxury goods, the keywords include financial value, practical value, personal value, social value, country of origin and consumer shopping experience. Thus, this study revealed that marketers and luxury brand operators could build successful promotional strategies and programs to influence consumers in Malaysia's purchasing intent towards subtle luxury fashion products. The unassuming purchasing operation can also be applied to several other luxury product categories and service sectors by retailers.
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In-Text Citation: (Razak et al., 2021)
To Cite this Article: Razak, M. I. M., Ariffin, Z. Z., Yahaya, M. N., & Ismail, I. (2021). An Overview of Personal Luxury Brands Consumption in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(3), 566-573.
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