The Mediating Role of Brand Love in Predicting Green Purchase Behaviour of Organic Cosmetic Products

Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012). Re?examining green purchase behaviour and the green consumer profile: New evidence. Management Decision, 50(5), 972–988.
Alfred, O. (2013). Influences of price and quality on consumer purchase of mobile phone in the Kumasi Metropolis in Ghana a comparative study. European Journal of Business and Management, 5 (1), pp. 179-198
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37(16), 391–396. https://doi.org/10.1016/S2212-5671(16)30142-3
Assaker, G., Vinzi, V. E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism Management, 32(4), 890–901. https://doi.org/10.1016/j.tourman.2010.08.004
Awuni, J. A., & Du, J. (2015). Sustainable consumption in Chinese cities: Green purchasing intentions of young adults based on the theory of consumption values. Sustainable Development, 24, 124-135.
Bairrada, C. M., Coelho, A., & Lizanets, V. (2018). The impact of brand personality on consumer behavior: the role of brand love. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-07-2018-0091
Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors?? A new answer to an old question. Journal of Environmental Psychology, 23(1), 21-32. https://doi.org/10.1016/S0272-4944(02)00078-6
Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14–25.
https://doi.org/10.1016/j.jenvp.2006.12.002
Barrutia, J. M., & Gilsanz, A. (2013). Electronic Service Quality and Value: Do Consumer Knowledge-Related Resources Matter? Journal of Service Research, 16(2), 231–246. https://doi.org/10.1177/1094670512468294
Beatty, S. E., & Smith, S. M. (1987). External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research, 14(1), 83.
https://doi.org/10.1086/209095
Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behaviour based on consumption value perceptions: testing the structural model. Journal of Cleaner Production, 95, 332–340. https://doi.org/10.1016/j.jclepro.2015.02.042
Bojanic, D. C. (1996). Consumer perceptions of price, value and satisfaction in the hotel industry: an exploratory study. Journal of Hospitality and Leisure Marketing, 4(1), 5e22.
Bristol, T. and Mangleburg, T.F. (2005), Not telling the whole story: teen deception in purchasing, Journal of the Academy of Marketing Science, Vol. 33 No. 1, pp. 79-95.
Cervellon, M. C., & Wernerfelt, A. S. (2012). Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain. Journal of Fashion Marketing and Management, 16(2), 176–192.
https://doi.org/10.1108/13612021211222860
Chan, R. Y. K. (2001). Determinants of Chinese consumers ’ green purchase behavior Determinants of Chinese Consumers ’ Green Purchase Behavior. Psychology & Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
Chan, R. Y. K., & Lau, L. B. Y. (2000). Antecedents of green purchases: A survey in China. Journal of Consumer Marketing, 17(4), 338–357.
https://doi.org/10.1108/07363760010335358
Chan, R. Y., & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community & Applied Social Psychology, 5(4), 273–284. https://doi.org/10.1002/casp.2450050405
Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of Product knowledge. Sustainability (Switzerland), 8(9).
https://doi.org/10.3390/su8090943
Chen-Yu, J. H., & Seock, Y. K. (2002). Adolescents’ clothing purchase motivations, information sources, and store selection criteria: A comparison of male/female and impulse/nonimpulse shoppers. Family and Consumer Sciences Research Journal, 31(1), 50–77. https://doi.org/10.1177/1077727X02031001003
Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products. Asian Social Science, 8(12), 117–126. https://doi.org/10.5539/ass.v8n12p117
Childers, T. L., and Rao, A. R. (1992), ‘‘The influence of familial and peer-based reference groups on consumer decisions’’, Journal of Consumer Research, Vol. 19 No. 2, pp. 198-211.
Choi, E. J., Kim, S. H. (2013). The Study of the impact of perceived quality and value of social enterprises on customer satisfaction and re-purchase intention. International Journal of Smart Home, 7.
Chyh, A., Chong, K., Ting, T., Yong, S., Soo, C., Ni, Y., & Yi, T. P. (2017). Let’s Go Green! Studying Customer Purchase Intention Towards Green Cars in Malaysia, (April).
Crane, A. (2000). Marketing and the Natural Environment: What Role for Morality? Journal of Macromarketing, 20(2), 144–154. doi:10.1177/0276146700202004
D’ Souza C., Taghian, M., and Lamb, P. (2006). An empirical study on the influence of environmental labels of consumers. Corporate Communication, An International Journal, 11(2), 162-173
De Medeiros, J. F., Ribeiro, J. L. D., & Cortimiglia, M. N. (2016). Influence of perceived value on purchasing decisions of green products in Brazil. Journal of Cleaner Production, 110, 158–169. https://doi.org/10.1016/j.jclepro.2015.07.100
DG of Health (2017, January 21). Kawalan dan tindakan oleh KKM ke atas produk kosmetik di pasaran. Retrieved from https://kpkesihatan.com/2017/01/21/kenyataan-akhbar-kpk-21-januari-2017-kawalan-dan-tindakan-oleh-kkm-ke-atas-produk-kosmetik-di-pasaran/
Dutta, M. J., & Youn, S. (1999). Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing. Social Marketing Quarterly, 5(4), 4–21. doi:10.1080/15245004.1999.9961078
Essoussi, H. L., & Zahaf, M. (2008). Decision making process of community organic food consumers: an exploratory study. Journal of Consumer Marketing, 25(2), 95–104. doi:10.1108/07363760810858837
Ganapathy, S. P., Natarajan, J., Gunasekaran, A. & Subramanian, N. (2014). Influence of Eco innovation on Indian manufacturing sector sustainable performance. International Journal of Sustainable Development and World Ecology, 21(3), 198-209.
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39(March), 154–163.
https://doi.org/10.1016/j.jretconser.2017.08.002
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013). Against the Green: A Multi-method Examination of the Barriers to Green Consumption. Journal of Retailing, 89(1), 44–61. doi:10.1016/j.jretai.2012.10.001
Gonçalves, H. M., Lourenço, T. F., & Silva, G. M. (2016). Green buying behaviour and the theory of consumption values: A fuzzy-set approach. Journal of Business Research, 69, 1484-1491.
Gracia, A., & de Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food Policy, 33(5), 386–396. doi:10.1016/j.foodpol.2007.12.002
Grubb, E. L., & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing, 31(4), 22–27. doi:10.1177/002224296703100405
Hassali, A. M., & AL-Tamimi, S. K. (2015). Malaysian Cosmetic Market: Current and Future Prospects. Pharmaceutical Regulatory Affairs: Open Access, 04(04). doi:10.4172/2167-7689.1000155
Hur, W., Yoo, J., & Chung, T. (2012). The consumption values and consumer innovativeness on convergence products. Industrial Management & Data Systems, 112(5), 688–706. doi:10.1108/02635571211232271
Ibáñez, V. A., Hartmann, P., & Calvo, P. Z. (2006). Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs. The Service Industries Journal, 26(6), 633-650
Jaini, A., Quoquab, F., Mohammad, J., & Hussin, N. (2019). Antecedents of green purchase behavior of cosmetics products: An empirical investigation among Malaysian consumers. International Journal of Ethics and Systems, 36(2), 185–203. https://doi.org/10.1108/IJOES-11-2018-0170
Johri, L. M., Sahasakmontri, K. (1998), Green marketing of cosmetics and toiletries in Thailand, Journal of Consumer Marketing, Vol. 15, No. 3, pp. 265-281.
Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1-2), 128–143. doi:10.1016/j.ism.2015.04.001
Karjaluoto, H., Munnukka, J., & Kiuru, K. (2016). Brand love and positive word of mouth: the moderating effects of experience and price. Journal of Product & Brand Management, 25(6), 527–537. doi:10.1108/jpbm-03-2015-0834
Kim, Y. H., & Chung, J. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40–47. doi:10.1108/07363761111101930
Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern, and PCE. ACR North American Advances.
Kim, Y.-K., & Kang, J. (2001). The Effects of Ethnicity and Product on Purchase Decision Making. Journal of Advertising Research, 41(2), 39–48. doi:10.2501/jar-41-2-39-48
Konuk, F. A. (2015). The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods. British Food Journal, 117(2), 793–804. doi:10.1108/bfj-10-2013-0305
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Conceptual Framework and Empirical Study Crossmark. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
Kwong, S., & Balaji, M. S. (2016). Linking green skepticism to green purchase behaviour. Journal of Cleaner Production, 131, 629–638. https://doi.org/10.1016/j.jclepro.2016.04.122
Lai, O.-K. (1993). Making sense of the greening of consumption and production. Journal of Cleaner Production, 1(1), 43–47. doi:10.1016/0959-6526(93)90033-8
Lee, K. (2008), “Making environmental communications meaningful to female adolescents: a study in Hong Kong”, Science Communication, 30 (2),147-176.
Lee, K. (2008), “Opportunities for green marketing: young consumers”, Marketing Intelligence & Planning, 26 (6), pp. 573-586.
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers’ green purchasing behavior. Journal of Consumer Marketing, 26(2), 87–96. doi:10.1108/07363760910940456
Liobikien?, G., & Dagili?t?, R. (2016). The relationship between economic and carbon footprint changes in EU: The achievements of the EU sustainable consumption and production policy implementation. Environmental Science & Policy, 61, 204–211. doi:10.1016/j.envsci.2016.04.017
Liu, X., Wang, C., Shishime, T., & Fujitsuka, T. (2010). Sustainable consumption: Green purchasing behaviours of urban residents in China. Sustainable Development, 20(4), 293–308. doi:10.1002/sd.484
Ma, G. G., Rau, P. P., & Guo, Z. (2018). The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions, 1898–1916. https://doi.org/10.4236/psych.2018.97110
Maichum, K., Parichatnon, S., & Peng, K.-C. (2016). Application of the Extended Theory of Planned Behaviour Model to Investigate Purchase Intention of Green Products among Thai Consumers. Sustainability, 8(10), 1077. https://doi.org/10.3390/su8101077
Malhotra, G., Maheshwari, A. (2011). Green marketing e a study on Indian youth. International Journal Management Strategies 2 (3)
Maniatis, P. (2016). Investigating factors influencing consumer decision-making while choosing green products. Journal of Cleaner Production, 132, 215–228. doi:10.1016/j.jclepro.2015.02.067
Marian, L., Chrysochou, P., Krystallis, A., & Thøgersen, J. (2014). The role of price as a product attribute in the organic food context: An exploration based on actual purchase data. Food Quality and Preference, 37, 52–60. doi:10.1016/j.foodqual.2014.05.001
Suki, M. N. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204–214. doi:10.1016/j.jclepro.2015.09.087
Moorman, C., Diehl, K., Brinberg, D., & Kidwell, B. (2003). Subjective Knowledge, Search Locations, and Consumer Choice. SSRN Electronic Journal . doi:10.2139/ssrn.478022
Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445–473.
Mostafa, M. M. (2007). Gender differences in Egyptian consumers? green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220–229. doi:10.1111/j.1470-6431.2006.00523.x
Mourali, M., Laroche, M., & Pons, F. (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing, 19(3), 164–173. doi:10.1108/08876040510596849
Mueller, B. (n.d.). The role of product involvement in advertising message perception and believability. International Advertising and Communication, 3–22. doi:10.1007/3-8350-5702-2_1
Neff, J. (2012). As More Marketers Go Green, Fewer Consumers Willing to Pay for it. Retrieved from https://adage.com/article/news/marketers-green-fewer-consumers-pay/237377
Newsom, J., Mcfarland, B., Kaplan, M., Huguet, N., & Zani, B. (2005). The health consciousness myth: Implications of the near independence of major health behaviours in the north American population. Social Science & Medicine, 60(2), 433–437.
Nguyen, B., & Rowley, C. (2015). Conclusion to ethical and social marketing in Asia. Ethical and Social Marketing in Asia, 277–293. doi:10.1016/b978-0-08-100097-7.00014-3
Suki, M. N., & Suki, M. N. (2015). Does religion influence consumers’ green food consumption? Some insights from Malaysia. Journal of Consumer Marketing, 32(7), 551–563. doi:10.1108/jcm-02-2014-0877
Nizam, N. Z., Rajiani, I. M., Yahaya, N., and Siti, N. (2014). Understanding green purchasing behavior among Gen Y in Malaysia by examining the factors influenced. Interdisciplinary Journal of Contemporary Research in Business, 6, (2), 181–194.
Paço, A. do, Shiel, C., & Alves, H. (2019). A new model for testing green consumer behaviour. Journal of Cleaner Production, 207, 998–1006.
https://doi.org/10.1016/j.jclepro.2018.10.105
Pan, B., Zhang, L., & Law, R. (2012). The Complex Matter of Online Hotel Choice. Cornell Hospitality Quarterly, 54(1), 74–83. doi:10.1177/1938965512463264
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behaviour and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134
Pavlou, P., & Chai, L. (2002). What Drives Electronic Commerce across Cultures? A Cross-Cultural Empirical Investigation of the Theory of Planned Behavior. Jounal of Electronic Commerce Research, 3(4), 240–253. Retrieved from
http://www.jecr.org/sites/default/files/03_4_p04.pdf
Pitman, S. (2015). Latest US cosmetic market research points to lack of brand loyalty. Retrieved from http://www.cosmeticsdesign.com/Market-Trends/Latest-US-cosmetic-market-research-points-to-lack- of-brand-loyalty
Pudaruth, S., Juwaheer, T. D., & Seewoo, Y. D. (2015). Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: A study of female customers. Social Responsibility Journal, 11(1), 179–198.
Rezai, G., Kit Teng, P., Mohamed, Z., & Shamsudin, M. N. (2013). Consumer Willingness to Pay for Green Food in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 1–18. doi:10.1080/08974438.2013.798754
Schifferstein, H. N. J., & Oude Ophuis, P. A. M. (1998). Health-related determinants of organic food consumption in The Netherlands. Food Quality and Preference, 9(3), 119–133. doi:10.1016/s0950-3293(97)00044-x
Schiffman, L.G. and Wisenblit, J. (2014), Consumer Behaviour (11th ed.). Essex, New Jersey, United States:Pearson Education Inc.
Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30(5), 35–55. doi:10.1108/03090569610118740
Singh, N., Kwon, I.-W., & Pereira, A. (2003). Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology and Marketing, 20(10), 867–881. doi:10.1002/mar.10100
Spangenberg, J. H., Fuad-Luke, A., & Blincoe, K. (2010). Design for Sustainability (DfS): the interface of sustainable production and consumption. Journal of Cleaner Production, 18(15), 1485–1493. doi:10.1016/j.jclepro.2010.06.002
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558–575. doi:10.1108/07363769910297506
Tan, B.-C. (2011). The Roles of Knowledge, Threat, and PCE on Green Purchase Behaviour. International Journal of Business and Management, 6(12). doi:10.5539/ijbm.v6n12p14
Tirone, A. (2007), “Natural & body care drivers growth, insidecosmeceuticals”, available at: www. insidecosmeceuticals.com/articles/2007/10/natural-body-care-drivers-growth.aspx (accessed 5 September 2013)
Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude , intention and behaviors leading to green purchasing. Journal of Cleaner Production, 196, 11–22. https://doi.org/10.1016/j.jclepro.2018.06.024
Tsay, Y.-Y. (2009). The impacts of economic crisis on green consumption in Taiwan. PICMET ’09 - 2009 Portland International Conference on Management of Engineering & Technology. doi:10.1109/picmet.2009.5261827
Tse, P., & Crotts, J. C. (2005). Antecedents of novelty seeking: international visitors’ propensity to experiment across Hong Kong’s culinary traditions. Tourism Management, 26(6), 965–968. doi:10.1016/j.tourman.2004.07.002
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207–217. doi:10.1111/j.1470-6431.2005.00477.x
Wong, V., Turner, W., and Stoneman, P. (1996), “Marketing strategies and market prospects for environmentally-friendly consumer products”, British Journal of Management, Vol. 7 No. 3, pp. 263-281.
Wu, S. I., Chen, Y. J. (2014). The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies, 6(5), 81.
Xie, B., Wang, L., Yang, H., Wang, Y., & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in Eastern China. British Food Journal, 117(3), 1105–1121. doi:10.1108/bfj-09-2013-0255
Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 92–97. doi:10.1016/j.jretconser.2016.08.008
Yee, W. F., and Sidek, Y. (2008). Influence of Brand Loyalty on Consumer Sportswear. international Journal of Economics and Management, 2(2), 221-236.
Yeo, B. L., Mohamed, R. H. N., & Muda, M. (2016). A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction. Procedia Economics and Finance, 37(16), 176–182. https://doi.org/10.1016/S2212-5671(16)30110-1
Young, W., Hwang, K., Mcdonald, S., & Oates, C. J. (2010). Sustainable Consumption, Energy Policy, and Individual Well-Being Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Sustainable Development, 31(March 2009), 20–31. https://doi.org/10.1002/sd
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. doi:10.1177/002224298805200302
Zhao, H., Gao, Q., Wu, Y., Wang, Y., & Zhu, X. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143–151. doi:10.1016/j.jclepro.2013.05.021

In-Text Citation: (Daud & Hee, 2021)
To Cite this Article: Daud, F. N. M., & Hee, O. C. (2021). The Mediating Role of Brand Love in Predicting Green Purchase Behaviour of Organic Cosmetic Products. International Journal of Academic Research in Business and Social Sciences, 11(6), 669–676.

Copyright: © 2021 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode