ISSN: 2222-6990
Open access
This study was conducted to empirically examine the effects of shopping tourism experiences on visitors’ loyalty intentions at Gateway@KLIA2 and Mitsui Outlet Park, Sepang. Administrative questionnaires were distributed personally to 384 tourists using tablet google form. The data was analysed using the Statistical Program for the Social Science (SPSS) and Partial Least Squares -Structural Equation Modelling (PLS-SEM). Findings revealed that there is a significant relationship between tourists’ shopping experience and loyalty intentions. The study concluded that understanding the tourist experiences based on experiential marketing or Strategic Experience Modules by Schmitt which are sensory, affective, intellectual, behaviour, and relational is beneficial for shopping mall operators and retail industry in Malaysia.
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In-Text Citation: (Abidin & Mahdzar, 2021)
To Cite this Article: Abidin, F. Z., & Mahdzar, M. (2021). An Assessment of Tourists’ Shopping Experiential and Loyalty Intentions in Malaysian Outlet Shopping Malls. International Journal of Academic Research in Business and Social Sciences, 11(13), 21–32.
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