ISSN: 2222-6990
Open access
The purpose of this study is to estimate Kuching residents’ (non-visitors) willingness to pay (WTP) for the conservation of Kubah National Park, Sarawak. In order to answer the research objectives in this study, Contingent Valuation Method (CVM) was put into application as the elicitation method and there were 160 respondents who involved in this data collection, where the random sampling method was executed. A dichotomous choice CVM (DC-CVM) was adopted and logit models were used to analyze the CVM analysis. The empirical results indicated that as the price increases, the probability in saying ‘Yes’ decreases. The minimum estimated mean for the WTP is an increment of 4.38% (RM0.44) while the maximum estimated mean is an increment of 200.24% (RM20.24). In addition, work status, education level attainment and income show positive and significant results.
Afiza, A. B. N., Radam, A., Samdin, Z., & Yacob, M. R. (2016). Willingness to pay in Kubah National Park and Matang Wildlife Centre: A contingent valuation method. International Journal of Business and Society, 17(1), 131-144.
Baker, R., & Ruting, B. 2014, Environmental Policy Analysis: A Guide to Non-Market Valuation. Productivity Commission Staff Working Paper, Canberra.
https://www.pc.gov.au/research/supporting/non-market-valuation/non-market-valuation.pdf
Bhatt, M. S., & Bhat, M. Y. (2016). Valuation of national parks: An individual travel cost approach. International Journal of Multidisciplinary Research and Development, 3(3), 7-12.
Emerton, L. (2018). Economic Valuation of Wetlands: Total Economic Value. 10.1007/978-90-481-9659-3_301.
Gall-Ely, M. L. (2009) definition, measurement and determinants of the consumer’s willingness to pay: A critical synthesis and directions for further research. Recherche et Applications en Marketing, 24, 91-113.
Haefele, S. M., Kato, Y., & Singh, S. (2016, April). Climate ready rice: Augmenting drought tolerance with best management practices. Field Crops Research, 190, 60-69.
Kamri, T., Ali, J. K., & Harun, N. F. (2017). Willingness to Pay for Conservation of Natural Resources in Santubong National Park. Jurnal Manajemen dan Kewirausahaan, 16-21.
Khan, H. (2006). Willingness to Pay for Margalla Hills National Park: Evidence from the travel cost method. The Labore Journal of Economics, 11(2), 43-70.
Limaei, S. M., Safari, G., & Merceh, G. M. (2016). Recreational values of forest park using the contingent valuation method (Case study: Saravan Forest Park, North of Iran). Journal of Forest Science, 62, 452-462.
Samdin, Z., Aziz, Y. A., Radam, A., & Yacob, M. R. (2013). Sustainability of ecotourism resources at Taman Negara National Park: Contingent valuation method. International Journal of Business and Society, 14(2), 235.
Sangpikul, A. (2017). Ecotourism impacts on the economy, society and environment of Thailand. Journal of Reviews on Global Economics, 6, 302-312.
Serefoglu, Coskun. (2018). Determination of visitors’ willingness to pay to enter Karagol Natural Park of Ankara, Turkey. Ciência Rural. 48(7).
Stolton, S., and Dudley, N. (2010). Arguments for Protected Areas: Multiple Benefits for Conservation and Use. London: Earthscan.
Tisdell, C. (2003). Economic aspects of ecotourism: wildlife-based tourism and its contribution to nature. Sri Lankan Journal of Agricultural Economics, 5(1), 83-95.
World Bank. (2017). World Bank Annual Report. Retrieved from http://pubdocs.worldbank.org/en/908481507403754670/Annual-Report-2017-WBG.pdf.
Wrobel, C., & Kozlowski, A. (2011). Tourists’ willingness to pay for entry to the Annapurna Conservation Area, Nepal. Himalayan Journal of Development and Democracy, 6(1), 97-109.
Wunder, S. (2000). Ecotourism and Economic Incentives: An Empirical Approach. Ecological Economics 32(3): 465-479.
In-Text Citation: (Abu Bakar et al., 2021)
To Cite this Article: Abu Bakar, N. A., Marikan, D. A. A., Edman, S., & Ali, D. H. A. (2021). Willingness to Pay for Kubah National Park: Evidence from the Contingent Valuation Method. International Journal of Academic Research in Business and Social Sciences, 11(1), 500–514.
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode