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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Systematic Literature Review on The Evolution of Technology Acceptance and Usage Model used in Consumer Behavioural Study

Faradewi Bee A. Rahman, Mohd Hafiz Mohd Hanafiah, Mohd Salehuddin Mohd Zahari, Lovelyna Benedict Jipiu

http://dx.doi.org/10.6007/IJARBSS/v11-i13/8548

Open access

This article discusses the evolution of the technology acceptance model on the acceptance of technology in purchase activities. To review the evolution of the technology acceptance model, this paper uses a systematic review approach. The study assessed the development of ten prevalent technology acceptance model and confirmed that it improves the validity and reliability of the technology acceptance model. However, these models usually validated by measuring behavioural intention to use rather than actual usage. In comparison, the UTAUT2 is the all-inclusive, and robust model that actually uses a wide variety of contextual settings, which theoretically has broader applicability.

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In-Text Citation: (Rahman et al., 2021)
To Cite this Article: Rahman, F. B. A., Hanafiah, M. H. M., Zahari, M. S. M., & Jipiu, L. B. (2021). Systematic Literature Review on The Evolution of Technology Acceptance and Usage Model used in Consumer Behavioural Study. International Journal of Academic Research in Business and Social Sciences, 11(13), 272–298.