ISSN: 2222-6990
Open access
In order to optimize source allocation and decision making about marketing mix in flower
and plant (F&P) industry field and in order to reach to benefit goals, this research estimate
the effects of five elements included product, price, place, promotion and Sale Labor Traits
on F&P sale volume. On this base, the effect of each of these elements on F&P sale volume
is hyphenised and essential information is been collected from flower sellers’ population in
city Tehran by a questionnaire. We used random sample method and content of sample
members has computed about 130 stores. The one sample t test in order to confirm or
reject those hypothesizes has been used. All of hypothesizes was supported with 95 percent
confidence interval, Then we ranked amount of effect of each element with Friedman’s test.
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