ISSN: 2222-6990
Open access
The aim of this study to identify the marketing and fundraising practices involved in the sport.
The data were gathered from a researcher-made questionnaire and interviews. Results showed
that coaches believed the best sources of income creation for sports clubs include ticket sales
and broadcasting license, private sector participation as clubs sponsors, athletic goods sales to
fans and athletes and establishment of sporting schools and, finally, private clubs.
Brianna Smith, (2009), Team power3: Building the market for a multisport organization, Sport
Management Review, Elsevier.
Seven, H. (2003) Marketing Management, A Relationship Approach Financial Times Prentice
Hall
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Copyright: © 2011 The Author(s)
Published by HRMARS (www.hrmars.com)
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