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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

THE MALEVOLENCE OF TECHNOLOGY: AN INVESTIGATION INTO THE VARIOUS SOCIO-ECONOMIC IMPACTS OF EXCESSIVE CELL PHONE USE AMONG UNIVERSITY STUDENTS (A Case Study of University of Malakand, KPK Pakistan)

Arab Naz, Waseem Khan, Umar Daraz, Mohammad Hussain

Open access

Technological malevolence is among the loosely debated issues in the current scenario
of modernity. Most of the studies emphasize over its lucrative aspect where the current study
violates the traditional paradigm because of illuminating the darken face of technological
advancement. The current study is an attempt to explore that the communicational technology
in shape of cell phone (abuse) is one of the hazardous move in the course of development that
brings jeopardy to social cohesion, adjustment, integrity and personality development of the
vulnerable and subject students. The current study was conducted in University of Malakand,
which is a public sector university in Chakdara town, district Dir (lower), Khyber Pakhtunkhwa
province of Pakistan. Data was collected from 100 students (both male and female) who were
the excessive cell phone users through simple random sampling technique using structured
interview schedule as a tool of data collection. The empirical data has been analyzed through
the application of Chi-square test and Gamma analysis while processed in the form of tables
and bar charts where a qualitative discussion has penned-down on the basis of findings and
results. The results show that the excessive use of cell phone has multivariate impacts upon the
students

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