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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Dissimilarity of E-marketing VS traditional marketing

Mehrdad Salehi, Hanieh Mirzaei, Mohammadreza Aghaei, Milad Abyari

Open access

The revolution of information technology (IT) and communications has changed the way people
conduct business today.Nowadays, most of the businesses are related to electronically
instruments especially internet. Implementation of E-marketing can change the shape of
business all over the world. Because of the rapid proliferation of the Internet, the World Wide
Web (WWW) and electronic communication has created fast growing new electronic channels
for marketing. If we surf through the internet, we will find many advertisements which their
goals are to persuade visitors to purchase their goods or use their services. The new method to
advertising and selling goods in the globe which is much cheaper, useful and suitable for
producers and suppliers is using the internet. Different types of modern marketing like internet
marketing, email marketing, and online advertising are all drive businesses to be successful.
Nowadays, there is no need to entering a market place to find our needs. We can find whatever
we need, neither wasting time nor wasting cost, just with a quick click and use internet search
engine.

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