Being effective is not the only responsibility of organizations but providing different services to
society in which they live. Basically, an organization comes through to life upon social and
general needs and its basic reason of existence is good production or providing services to the
society. So, their entity, both organization and society, is in close relation together and each of
which cannot be survived without another. The result of such relationship is that each act and
decision of organization affects the society. This consequence causes each member of society
knows itself participating in organizations performance and in return has this expectation that
organizations be responsible to them. Here, the problem is that whether social responsibility is
just a cost or organizations could be able to take advantage of benefits like loyalty and
customer satisfaction? Furthermore, is advertising important on this process or not? First, based on combining-extending approach, we provide a new model and then using this
model, SHIRAZIT Corporation will be looked into. Results of this study show that doing social
responsibility by SHIRAZIT Corporation could be resulted in loyalty and customer satisfaction
and in this process advertising activities could be quite facilitating. In aspect of strategy, this
study is a correlation and in facet of goal is a descriptive-applicable approach.
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