ISSN: 2222-6990
Open access
The study was carried out in eight villages in zone two of the Agricultural Development Project
in Adamawa State, Nigeria to examine farmers’ media use pattern. The study reveals that
information on most of the agricultural practices, were sought and found on radio. Marketing
and fertilizer information was sought and found in interpersonal media (fellow farmers and
extension agents) respectively. This study also reveals that farmers actually found agricultural
information on agricultural practices in the media sources from which they sought them. Finally
it can be concluded that radio, extension agents and fellow farmers are still the most frequently
used sources for obtaining information on improved agricultural practices. These findings
suggest that more agricultural radio programs with local relevance should be broadcast on a
regular basis as it would increase not only the knowledge base of farmers, but may as well lead
to increased adoption and utilization. While farmers appear to differentiate media appropriate
for specific practices, extension agencies should package marketing information for direct
dissemination to farmers. Farmers’ high non-seeking behavior of improved agricultural
practices, post harvest handling information calls for concerted effort by authorities to intensify
campaigns to educate farmers of the scheme’s ability. It is thus imperative to revitalized
extension system to increase farmers contact with extension agents through attendance of
agricultural shows, demonstrations and other fairs.
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