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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Influence of Service Quality, Corporate Image and Perceived Value on Customer Behavioral Responses: CFA and Measurement Model

Ahmed Audu Maiyaki

Open access

The paper aims at validating the instrument of the study by conducting Confirmatory Factor
Analysis (CFA) and the measurement model and also the overall goodness of model fit indices.
Similarly, the measurement model of both the combined exogenous and endogenous variables
was performed in order to assess the psychometric properties of the measures in the study.
Structural Equation Modeling with AMOS software was employed in the analysis. It was found
that the measurement model fitted the data after checking modification indices and deleting
items that have weak loadings and/or high correlation errors. It was therefore, concluded that
the model fit the empirical data and is set for conducting construct validity and subsequently
structural model.

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analysis (7th ed.). Uppersaddle River, New Jersey: Prentice Hall
Tabachnick, B.G. & Fidell, L.S. (2007). Using multivariate statistics (5th ed.). Boston:
Pearson Education Inc.

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