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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Joint Moderating Effect of Location and Culture on Small Firm Performance

Esuh Ossai-Igwe Lucky, PhD

Open access

Due to the inconsistent findings on the influence of entrepreneurial factors on the firm
performance, the author therefore proposed a contingency model in which the effect of
individual determinants, external factor and firm characteristics are to be moderated by
location and culture. As a result of this, a cross-sectional study of questionnaire survey approach
was conducted and data was generated from 182 entrepreneurs/owner-managers of small
firms in both manufacturing and service industries in Lagos through self-administered
questionnaire procedure. The findings indicate that location and culture is insignificant in jointly
moderating the relationship between individual determinants, external factors and firm
characteristics, and firm performance.

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