ISSN: 2222-6990
Open access
The purpose of the study was to examine the impact and the extent to which global Cultural
differences affects a company’s pricing decisions, a study based on Da-Wood Trading in the
United States of America. Data for this study was collected through observation during a three
month internship at the company, and questionnaires were later administered to respondents.
Personal interview was also used to gather data from one respondent. The findings were then
presented in form of tables and graphs. The data collected indicates that there are globalization
factors that play a role in determining prices for services offered. Exposure to crime comes out
as the most prominent global political factor while literacy rates and global oil prices stand out
as the most influential cultural and economic factors, respectively. However, factors like tariffs,
religion, and currency fluctuations are seen to not have a significant impact on pricing decisions.
The factors that are considered and highlighted in this study therefore are seen to vary in degree
of importance and in how they influence pricing decisions.
Corresponding Author: Eston Kwach Odongo is a Kenyan citizen and is affiliated to Kampala
International University Dar es Salaam College, Tanzania as a lecturer in the department of
Social Sciences. He holds a masters degree in English and Linguistics and currently he is
undertaking a PHD in Public Administration and Management at the same university. His
interests include Linguistics, Public and Business Policy, Strategic Management and Communication. Email: esauko@yahoo.com. Postal Address: P.O Box 55049, 00200 Nairobi,
Kenya.
Second Author: Nancy Agneta is a Kenyan citizen and is currently an Accounts Consultant at Dawood Trading in Georgia, United States of America, she holds a Master of Business
Administration (MBA) degree, Accounts option.. Her interests include Auditing, Management
Accounting, Management and Supplies. Email: nancyagneta@gmail.com. Address: 142 Blue
lake Blvd, Pooler, Georgia, USA.
Third Author: Edward Onyango Orinda is a Kenyan citizen and is affiliated to Kampala
International University Dar es Salaam College, Tanzania as a lecturer in the department of
computer science. He holds a masters degree in computer science and currently he is
undertaking a PHD in Management Information systems at the same university. His interests
include writing and developing systems and application software’s in both Structured and
Object Oriented Programming. . Postal Address: P.O Box
9790 Dar-es-salaam, Tanzania
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Copyright: © 2012 The Author(s)
Published by HRMARS (www.hrmars.com)
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