The purpose of the study was to examine the impact and the extent to which global Political
Environment affects a company’s pricing decisions, a study based on Da-Wood Trading in the
United States of America. Data for this study was collected through observation during a three
month internship at the company, and questionnaires were later administered to respondents.
Personal interview was also used to gather data from one respondent. The findings were then
presented in form of tables and graphs. The data collected indicates that there are globalization
factors that play a role in determining prices for services offered. Exposure to crime comes out
as the most prominent global political facto. However, like tariffs and currency fluctuations are
seen to not have a significant impact on pricing decisions. The factors that are considered and
highlighted in this study therefore are seen to vary in degree of importance and in how they
influence pricing decisions.
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