ISSN: 2222-6990
Open access
By now it is an incontestable fact that cultural diversity is not just a marginal aspect of international business relations but it does play a key role in it. Business men lacking intercultural competence ? with no acceptance for and knowledge about cultural differences and their importance ? cannot hope for great success in the sphere of international business. Beside social skills, linguistic and cultural competence cultural awareness is completed by the self-confident command of good manners in general and especially of business etiquette. Following study offers a synthesising and comparative overview upon what is accepted or not in different cultures grouped by continents ? the three continents in view being Europe, America and Asia ? with special focus on do’s and taboos in business relations.
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