ISSN: 2222-6990
Open access
Issues related to the involvement of students or youths as influential individuals on social media in Malaysia are increasing every year in line with statistics released by the Communications and Multimedia Commission showing that youths aged 19 and above have a higher internet usage rate of 54.7 percent focused on using social media. However, the blind use of social media has encouraged youths to engage as influential individuals on materialistic social media as a condition for popularity. This situation can have an impact on the role of influential individuals as opinion leaders which will have a negative influence on their followers. Thus, this study wanted to identify the effects of mental health as a moderator between the relationship of social climber phenomenon tendency factors and student involvement as influential individuals on social media. The approach of the study is quantitative with cross-sectional surveys. This survey research method involved 267 respondents among students in selected East Coast IPTAs. Samples were selected using purposive sampling online. Data analysis using system statistical package for social science (SPSS) version 2.3 to test descriptive and inferential statistics. The findings of the study indicate that there is a significant relationship between mental health with the tendency factor of the social climber phenomenon and the involvement of students as influential individuals on social media. Therefore, mental health effects played a significant role as a moderator in this study.
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In-Text Citation: (Shaudi & Latib, 2021)
To Cite this Article: Shaudi, N. F. S. M., & Latib, M. F. A. (2021). The Role of Mental Health as A Moderator of Social Climbers Phenomenon Tendency Factors and Student Involvement as Influential Individuals in Social Media. International Journal of Academic Research in Business and Social Sciences, 11(5), 77–88.
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