ISSN: 2222-6990
Open access
Malaysia is a country of diverse ethnicities and cultures. This phenomenon has created various social perceptions and stereotypes between different ethnic groups. Stereotypes serve as a cognitive process for organizing social information in a complex social environment by facilitating information processing. Limited human cognitive ability influences the simple categorization process to operate and receive information. In fact, when one confirms stereotypes against a group it will lead to bias in thought as well as behaviour. Therefore, this paper scrutinizes in general about the belief on the ethnic social cultural that has been embedded in human mind. This research also reviews the stereotypical as a representation of the cognitive and reality of this complex social environment.
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In-Text Citation: (Radzlan et al., 2020)
To Cite this Article: Radzlan, R., Rosnon, M. R., & Shaari, J. (2020). Images in the Human Mind: Between Stereotype and Reality of the Ethnic Groups in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(16), 412–422.
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