An Empirical Investigation of the Level of User's Acceptance of E-Banking among Some Customers of Banks in Iran

With the high speed of advances in different aspects of technology, the use of electronic banking as a creative solution for various daily banking affairs has been disseminated around the world, simultaneously. Iran has not been the exception of this stream and the number of e-banking contracts seems to get increased in recent years. The purpose of this paper is to investigate the level of user's acceptance of electronic banking among some customers of banks in Iran. Extended TAM model was conducted as a conceptual framework in this paper. The survey instrument was employed to collect data. 188 questionnaires were analyzed based on correlation and regression analyses and independent sample t-test using the statistical package for social sciences (SPSS). Result has showed that customers have found e-banking system enjoyable, convenient, and easy to use; however, there is low level of reliability in the security measure of e-banking technology.